It’s not what you do…

Sarah Morton standing at the Outcome Focus market stall

The role of a knowledge mobiliser is to help others use different kinds of evidence to drive change. In March I introduced Outcome Focus to the UK Knowledge Mobilisation Forum (UKKMbF) by taking a market stall at their 2018 gathering. Having attended in the past as an academic, this was the first time at the UKKMbF with my start-up company director hat on, which brought a fresh perspective.

What struck me at the 2018 meeting was how much the conversation had changed from the previous three Forums. What was it that is different about how we think about and work on getting evidence into action?

 

A sense of connection

It’s hard to convey the enthusiasm, excitement and sense of connectedness that was apparent across the two days of the meeting. Almost every coffee queue, table, breakout and session led to new connections and excited chatter. We definitely felt like we had found our tribe and I think the balanced mix of university-based researchers and staff, consultants, and various health, voluntary and other organisations really contributed to that. Somehow a more cohesive sense of being a knowledge broker and knowing what that was and how that related to others from diverse sectors was much more apparent than in previous meetings.

Running alongside the sense of connection, I thought, was a less pessimistic mindset about the challenges of getting evidence into action and more willingness to accept and work with the complexity that driving change always implies. This was particularly exemplified by the nodding heads to Dez Holmes’s presentation of the challenges her organisation faces working with practitioners to use evidence to improve practice. The need to consider leadership, culture, individual preferences and values really resonated with me and our approach here at Outcome Focus. Whilst Dez’s message was that knowledge mobilisation is hard, people seemed encouraged and enthused rather than put off.

 

Evidence use is based on relationships

Dez also emphasised that evidence use is based on relationships – one of my favourite themes! But she wasn’t the only one. Throughout the Forum there was a real emphasis on relationship building being core to knowledge mobilisation. This included an emphasis on skills and approaches that are often considered softer (but also better for working with complex systems); listening, flexibility, trust-building, a mix of data and evidence of different kinds, creativity, qualitative reflections. There was a focus on processes rather than on types of evidence. This relational emphasis seemed to be accepted and assumed, and so the conversation was about how to share, reflect and develop these approaches to improve knowledge mobilisation practice.

 

Innovative engagement approaches

 

Sarah uses different materials to create a visual explanation of global warming for children to understand.

Finally, the innovative engagement approaches embedded in this forum helped to reflect the creativity and innovation that many people attending are driving in their organisations and settings. The use of open space, social media, creative approaches and small groups really helped to create a collegiate atmosphere, and many more opportunities for connection and sharing than traditional conference formats. Well done to the conference organising team – you were amazing.

 

Picture: Taking an innovative approach to explaining global warming to children. Thanks to Remi Bec for the photo @Rob_zone83

 

What will I take away from the Forum?

I think there are three things that strike me overall.

  • It’s not what you do but the way that you do it – true for the conference and knowledge mobilisation generally. And as a sector we seem to have accepted that processes are more important to achieving engagement and change than the type, source or quality of the evidence being mobilised.
  • Maturity of the field – there was a much better sense of a clear role and core ways of working together that, I think, reflects the sector growing up after 10 years of growing pains.
  • Women take the lead! It was International Women’s Day during the meeting, and there must have been almost 10 women to every man there. I think this is an interesting phenomenon and I know its also true in Canada. Perhaps it reflects mixed career paths, core competencies of relationships and process that might be more likely in women, or maybe something else (PhD anyone?!)



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